Glamour
Glamour is an interesting idea. The book describes glamour in a way that is is present when there is also envy present. I agree with this idea even though I have never thought about it before. When I think of glamour I think of celebrities, and people are always envying something about celebrities so it makes sense. In the movie, Bagley figures out that he cannot sell the product best unless he creates a glamour when dealing with boils. The more people who have them, the more people who are going to need to eventually buy the cream. Glamorizing boils is definitely an interesting approach to advertising.
